The world of traditional research, PR and advertising has been completely changed by the exponential growth of new media.
66% of internet users now access one or more new media sites to communicate with and listen to the opinions of others.
Every day, people send out over 50 million Tweets on Twitter and download over 1.2 billion videos from YouTube. And if Facebook were a country, it would have the world's 3rd largest population - with over 400 million users.
In the US alone, over 12 million bloggers broadcast their opinions about companies and their products - forming the largest, most powerful one-to-many marketing vehicle imaginable.
So, new media is here to stay and businesses of all sizes must play to a new set of rules. It's now essential to integrate new media analysis into traditional business intelligence techniques to ensure a complete 360 degree view of the market.
Smart businesses of the future will monitor new media conversations about their products and brands on a 24/7 basis. They will sense and amplify subtle market signals in realtime to respond to any developing opportunities or threats.
Easier said than done
But, how can you do this without drowning in an ocean of data, or, worse still, paying for tools and services that produce a fast flowing river of statistics which lack the qualitative insights needed for proper decision making?
Well, that's where Sentiment360 comes in.